girlpuppy Embraces Emotional Vulnerability on Stirring New Single “I Just Do!”
Atlanta’s own girlpuppy—aka Becca Harvey—returns with “I Just Do!”, a rich indie-pop track that explores emotional growth and the ache of unreciprocated affection. While her previous single “Windows” leaned into quiet introspection and nostalgia, with clear nods to Fleetwood Mac’s ethereal “Silver Springs,” this latest release shifts gears, embracing a fuller, more layered sound.
“I Just Do!” channels the melodrama of early 2000s alt-pop, blending shimmering instrumentation with Harvey’s most candid vocal delivery to date. More sonically expansive than the folk-tinged “Windows,” the track balances Phoebe Bridgers-style vulnerability with Olivia Rodrigo’s lyrical flair, solidifying Harvey’s distinct voice in the indie landscape.
On the inspiration behind the song, Harvey shares: “It’s just about that feeling of knowing you’re wasting your time by developing feelings for someone who is completely emotionally unavailable, but you do it anyway because it feels good.” That push-pull dynamic of longing and self-awareness is woven seamlessly into the fabric of the track.
The single is accompanied by a visually arresting music video directed by Trent Wayne, taking stylistic cues from David Lynch and the moody aesthetics of Olivia Rodrigo’s cinematic universe. Harvey stars as a vampire who falls for her hunter, creating a gothic-romantic metaphor that mirrors the song’s emotional core.
“I Just Do!” arrives alongside the announcement of girlpuppy’s upcoming sophomore album, Sweetness, slated for release in late March. It joins previous singles “Windows” and “Champ” as a compelling preview of what’s to come. With this latest offering, girlpuppy continues to craft dreamy, emotionally resonant soundscapes that linger long after the final note fades.
